In addition to the… Well, I’m just doing a lot of things with my firm. I’m bringing on new faculty in the process, and they’re delivering a lot of great work. I’m delivering work as well. Writing this book, it’s a weekly thing, and also developing an AI-driven app. Because the problem The other thing is that even if we expand our work significantly, we’re still only be able to get to the what? Not even the 1%, man, the 0. 2% of the world who are going to be able to afford this stuff. Those are pretty privileged people. I mean, even if you talk a first-line sales manager at a pharmaceutical company, they’re still amongst the elite, if you think about it. But what I want to do is make this conversational acumen, the development of it, affordable. Because I’ve discovered the algorithms of the things that people do that are ineffective and have isolated the effectiveness algorithm, so to speak, in these conversations, then you could train a machine to do it. Yeah. Then so bring to her any tough conversation you want to have with anyone about anything important, and she will prep you to have it.
She will strategize with you on how to have it, but she’s going to recreate the situation you’re going to be in, just like we do in our workshops and our coaching, and give you the same catch and convert coaching that you get in the real world, in the virtual world. This way, you could do this in the flow. We could all do this in the flow of our busy lives, and we can make it available to millions of people. And through that, maybe we’re touching a billion conversations every year. And what I’m going to do is make it free for people who buy the book, which will come out in about no more than 15 months from now, maybe about 13 months from now, as a way to give it exposure, give it some sunlight. So that’s a big part of what I’m working on.
