You are writing a book, yeah? What are you thinking in terms of when that might come out? Not to put you in the present.
Next year, about 12 months from now. So what is it? June 14th, 2024, 2: 17 PM Eastern Time. That’s the hope because there’s a lot of books on conversations out there. Radical Canada, difficult conversations, courageous Conversations, insert conversations, blah, blah, blah. And some of the thinking in those books are very good. Some of those things I hope nobody can figure out how to implement because it’s just going to make things worse. Honestly, other than my colleagues and I have geek out on the subject to try to figure out what actually works and what does it in the real world. Not in some consultants or professors, Ivory Tower. Ivory Tower. Is that what you said?
I think that’s where where the real value is. I think as a reader, is those authors who aren’t just the self-help guy who’s never really done anything. But from those people who are in the trenches, who’ve been geeking out on it for decades, and They’re like, I’ve read all the books. I’ve done every… We put this in practice, and obviously, we can’t be at every company and teach them. Here’s the book, and maybe they can get some training, but if nothing else, hopefully, they can get these ideas, the three takeaways, the whatever it is that really makes an impact in their business. So I think that’s going to be phenomenal.
And that’s what I’m hoping to do with the book, because honestly, even though I’ve been doing this for 30 years, I probably wasn’t psychologically read a book on it, but I… Maybe I didn’t even know enough yet to write a book. I’ve probably known enough for the last 10 years to write a book, but I just… So the idea was I want They have to be able to take away things that are really actionable from this book, not just to be inspired, and they can use it. But also this is the limitations of human beings, right? So what’s really interesting is when you look at well over 30,000 documented conversations that didn’t produce the results that people wanted using that tool I described to you earlier, or they share with you conversations they’d like to have and how they would have them, that they’re predicting won’t produce the results that they want. That’s a lot of So what you see in this data are there’s only about a handful, we call it two handfuls of traps that people fall into that are seemingly universal regardless of company, country, and culture. That’s interesting. Think about data.
And then what good looks like is also very predictable. There are things you should do that work, and there are things that don’t work. And all of that language is analyzable. So if you figure out the coding scheme of what not to do, the coding scheme of what to do, then we have her. And the goal is to make… Because I think the essence of good leadership is your ability to figure out what’s true with other people together and then therefore, figure out what to do about it. I don’t care if you’re trying to influence somebody in a matrix organization or up the chain, or you’re having a feedback and coaching conversation with somebody in your team. What are these things other than conversations between human beings where they need to talk about the real issues and figure out what to do about it? It’s just that we’re bad at all that. That’s why we have different programs. We have Leading Beyond Boundaries. We have Leading Up. We have feedback and coaching. We have high-performing teams. It’s fundamentally still the same thing that we’re teaching people with some Some nuances. So what I’m trying to develop is something that will be disruptive to the whole industry, I hope.
The $60 billion industry worldwide, leadership training, corporate leadership training. The effect on organizational effectiveness, zero or negligible, according to all the people that know what the hell they’re talking about. And if you listen to Michael Beere from Harvard Business School, he’ll tell you the reason that is, like this famous change guru guy, he’s probably retired by now, says, Well, because people revert back to their old ways soon after these programs are over. So we have a way of developing people that ensure that doesn’t happen, but I’m going to teach her how to do it. So what I want to do for people that will be affordable, because only what? The 0. 1% get what we do. Because these companies essentially are rich compared to the rest of the world.
So bring to her any conversation you want to have with anyone about anything important, where there’s something at stake, and then you’re not sure you’re up for it. You want to have it, but you’re not sure it’s going to go well. Well, you know what? She’s going to talk you through it. You’re going to strategize. Then she’s going to recreate the conversation with you. She’s going to play the person you’re going to talk to. And then, so she’s going to recreate the situation you’re going to be in. And then as you’re talking, if you fall into some trap, she’s going to correct it for you in the flow of this real play. And then to help you correct it with better practice. Catch and correct, catch and correct, catch and correct. And what that will do for you is, first of all, you’ll feel really set up for success in the conversation. You’ll feel a lot more confident. But she’s also training you to have this conversation and disrupting the aspects of your algorithm that are ineffective and help you shore those up with more effective aspects. And then the practice makes it part of you. And the more and more you use it, the better and better you’ll become. And at some point, maybe you won’t need her at all. But she’ll be there for you 24/7 for any conversation you want to have. That’s what I’m working on, because I think we may be at this point where the AI and the natural language processing can do it. You just have to train her properly. That’s the idea.
